Web 2.0 is easier than you think!

Web 2.0 is all over. Newspapers and magazines are writing about it, television reporters are reporting on it, and everyone is using it. People are reading blogs, writing on forums, and connecting on social networking sites.

And why should you care?

Remember when fax machines appeared on the market in the early 90’s? Everyone had to have a fax and they had to have a fax number on their business card because fax machines were the new way to do business. Then came e-mail. And then came Web (1.0) sites. Now, Web 2.0 is the marketing, lead generating, operations enhancing, cost reducing, donation generating phenomenon of the 21st century.

It’s not a fad, and it’s not going away. It’s only going to get bigger and faster, and you don’t want to miss out. Here’s just a sample of what businesses are doing with Web 2.0.

Increasing sales with blogs

Once the prevue of teenagers, blogs have become the new news media. Newspaper readership is declining in every major market, but blog readership in every demographic is increasing by double digits! Blogs are not only replacing traditional news media, they are replacing traditional advertising and other sales lead generators. From General Motors to CNN, blogs are being used to find new customers and get new business from existing customers. Churches, government agencies, and schools are using blogs to find volunteers and improve services.

Fire your Web designer and take control of your Web site with a wiki

Have you ever needed to get something on your Web site today (or yesterday), but you couldn’t because your Web site designer was too busy (or on vacation, or sick)? Never get stuck in that trap again. You can take control of your Web site and lower your Web site maintenance costs with a wiki. We’ll show you how a wiki puts you in the driver’s seat. Wikis will not only lower your Web maintenance costs (we guarantee this), a wiki can greatly reduce the number of meetings you have and make your committees and project teams more effective and efficient when they do meet.

Get your Facebook out of MySpace

Social networking is the hottest Web 2.0 topic around. Sites like Facebook, MySpace, and LinkedIn are getting all sorts of buzz from newspapers, magazines, and television. Social networking is the new way to find customers, vendors, donors, and volunteers. Sites like LinkedIn can help you find new employees, gather marketing data and business intelligence, and provide you with another place to establish your brand.

So, where do you start?

Blogs, wikis, and social networking are just a few of the Web 2.0 topics out there. You could spend days trying to unravel tag clouds, podcasting, chat, and other Web 2.0 technologies. Fortunately, you don’t have to.

Check the buttons at the top of this page. Visit our Web 2.0 Resources page for lists of sites you can try and software you can download to install. If you want some information first before you jump into Web 2.0, visit our Web 2.0 Solutions page. There, you will find books and CDs that walk you through various Web 2.0 topics step-by-step.

Or, you can register for our Web 2.0 seminar. This 2-1/2 hour presentation is a non-technical explanation of Web 2.0. In addition to the seminar, we will provide you with lunch, an opportunity to “Ask the Experts”, and an audio CD that covers all of the seminar information (just in case you forgot to take notes).

Don’t be the last person to join the Web 2.0 world that is growing every day. Use this site to learn more about blogs, podcasts, RSS, wikis, forums, and social networks. Join the Web 2.0 phenomenon that is sweeping the world.

© 2008 Cadman Communications Corporation
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