Like your budget, your marketing plan is an essential tool to help you operate your business, nonprofit organization, or church. Your plan defines what you will say, how you will say it, when you will say it, and where you will say it.


And it states why your target audience will care about your message.


Successful marketing requires three components – a team, tools, and a plan. When you do not have all three, you can end up with the following.



Cadman Communications can train your team, help you select the right tools, and develop the marketing plan that ties it all together. Contact us today for your free consultation.

The components of a marketing plan should include:

  • Vision statement.
  • Competing business research.
  • Competitive product/service research.
  • Location and facility research.
  • Branding style guide.

You should consider the following components when beginning a marketing campaign:

  • Mission statement.
  • Partner analysis.
  • SWOT analysis.
  • Marketing goals.
  • Content and content placement.
  • Tools assessment and training requirements.
  • Human resources.
  • Facility resources.
  • Budget.

A good marketing strategy is often the difference between success and failure. But, creating a marketing plan require a lot of research and time. Time that you need for other tasks. Let us help you create a customized marketing plan to move your organization one step closer to its goals and objectives.