Social Media

Social media isn’t a marketing strategy any more than a hammer is a blueprint for design.


However, too many organizations believe that being on several social media platforms and having high follower counts is all that is needed to succeed. But, succeed at what? Social media needs to work as part of an integrated marketing strategy, not a marketing tactic unto itself.

social media marketing

When done correctly, social media marketing uses Internet-based interactions to:

  • Drive sales / increase fund raising.
  • Increase brand loyalty and retain customers/donors.
  • Improve customer service.
  • Help solidify the brand (vision and values) in the minds of existing and potential customers/donors.


To improve the performance of your social media efforts, download our social media checklists. There, you will find advice to ensure your profiles are complete and you regularly maintain your accounts. If you are ready to take the next step and fully integrate your social media efforts into a complete marketing strategy, contact us today.

Social Media Library

Geosocial Networks

Geosocial networking lets you connect with family, friends, and business associates relative to your geographic location. Geosocial networks can also improve your search engine rankings and provide you with new ways to connect with customers / donors. Begin using geosocial networks to improve your Internet presence.

LinkedIn Checklist

LinkedIn is the largest business social network in the world. LinkedIn is the network where executives, board members, and other leaders exchange ideas and build relationships. Download our LinkedIn Profile Checklist to ensure you are maximizing the potential of your LinkedIn account.

Twitter Checklist

Twitter is the second largest social network in the world. Twitter also has the highest mobile-access rate of any social network. Reach more “people on the go” with tips from our our Twitter Profile Checklist.