Social media isn’t a marketing strategy any more than a hammer is a blueprint for design.
However, too many organizations believe that being on several social media platforms and having high follower counts is all that is needed to succeed. But, succeed at what? Social media needs to work as part of an integrated marketing strategy, not a marketing tactic unto itself.
When done correctly, social media marketing uses Internet-based interactions to:
- Drive sales / increase fund raising.
- Increase brand loyalty and retain customers/donors.
- Improve customer service.
- Help solidify the brand (vision and values) in the minds of existing and potential customers/donors.
To improve the performance of your social media efforts, download our social media checklists. There, you will find advice to ensure your profiles are complete and you regularly maintain your accounts. If you are ready to take the next step and fully integrate your social media efforts into a complete marketing strategy, contact us today.