Web Sites

Web sites are built with three components – design, infrastructure, and content. Developers and site owners often spend too much time on one, not enough time on the other, and ignore the third. Does your site have the right mixture of these components?

 

Web Site Design

web site design

Unfortunately, this is where too many developers and site owners spend their time. The idea is that magazine-style graphics and easy navigation alone will create a successful web site. Simple navigation is always necessary and a web site should be appealing to the eye, but ask yourself these questions:

  • Does the visual design support the brand? Does it coordinate with your other marketing materials?
  • Is the design responsive? Does it display on a tablet or smartphone, or must users scroll around to see all of a web page?
  • Is the design flat? This is the latest trend in design – making the site visually attractive while making it easy to navigate and minimize the amount of graphics that need to download to a smartphone.
  • Does your site use Flash? This was the hot design element from 2005 to 2012, but Flash does not work on any Apple device and it is a battery drainer for smartphones.

Web site design is important, but it is not the most important element of your web site. Don’t make the mistake of spending too much time, or money, on it.

 

Web Site Infrastructure

web site infrastructure

Infrastructure includes the platform your web site is built with, the server facility where your site is hosted, and the network connectivity that server has to the Internet.

Foremost, you will want to ensure your site is hosted by a company that has backup generators at their primary facility, a backup facility that is on a different electrical grid, and multiple network connections to the Internet.

Second, you want your web site built with a content management system (CMS). A CMS provides you with the ability to log into an account and create or update your web pages. Without a CMS, you must rely on a web developer to update your web site. This can create delays in adding or changing content and creates an ongoing expense for your organization.

 

Web Site Content
web site content
Rarely do developers spend enough time on content. Many take the approach of inserting text and pictures from brochures and print ads and considering the job “done”.

Content is still king and it is the primary reason people come to your web site. Consider this – do you read your favorite magazine because of the cover design or because of the articles in it? People come to your site because you have information they are looking for. You need professional writers who can ensure your web site has information your customers/donors want that supports your business objectives/ministry goals.

 

 

Ensure your web site has the correct mixture of design, infrastructure, and content to satisfy your visitors and to meet your business objectives or ministry goals.

Web Site Library

Search Engine Optimization

Ensuring that your web site can be found in search engine results pages (SERP) is essential to having a successful Internet presence. Ensuring your web site content is optimized for specific keywords can help you achieve that goal. Our Essential Search Engine Optimization Tactics can improve the visibility your site receives on the World Wide Web.

Geosocial Networks

Geosocial networking lets you connect with family, friends, and business associates relative to your geographic location. Geosocial networks can also improve your search engine rankings and provide you with new ways to connect with customers / donors. Begin using geosocial networks to improve your Internet presence.