Web sites are built with three components – design, infrastructure, and content. Developers and site owners often spend too much time on one, not enough time on the other, and ignore the third. Does your site have the right mixture of these components?
|Web Site Design
Unfortunately, this is where too many developers and site owners spend their time. The idea is that magazine-style graphics and easy navigation alone will create a successful web site. Simple navigation is always necessary and a web site should be appealing to the eye, but ask yourself these questions:
Web site design is important, but it is not the most important element of your web site. Don’t make the mistake of spending too much time, or money, on it.
|Web Site Infrastructure||Infrastructure includes the platform your web site is built with, the server facility where your site is hosted, and the network connectivity that server has to the Internet.
Foremost, you will want to ensure your site is hosted by a company that has backup generators at their primary facility, a backup facility that is on a different electrical grid, and multiple network connections to the Internet.
Second, you want your web site built with a content management system (CMS). A CMS provides you with the ability to log into an account and create or update your web pages. Without a CMS, you must rely on a web developer to update your web site. This can create delays in adding or changing content and creates an ongoing expense for your organization.
|Web Site Content
||Rarely do developers spend enough time on content. Many take the approach of inserting text and pictures from brochures and print ads and considering the job “done”.
Content is still king and it is the primary reason people come to your web site. Consider this – do you read your favorite magazine because of the cover design or because of the articles in it? People come to your site because you have information they are looking for. You need professional writers who can ensure your web site has information your customers/donors want that supports your business objectives/ministry goals.
Ensure your web site has the correct mixture of design, infrastructure, and content to satisfy your visitors and to meet your business objectives or ministry goals.